www.rsginc.ca

Background

rsg is a full service qualitative and quantitative insights firm, with 16 senior client service consultants. We have been is business since 1994, but have never rested on our laurels. In an industry sometimes known for its conservative approaches, we push to innovate. Thankfully we have been fortunate to have clients who appreciate our constant quest for more and better insight. In fact, they have come to rely on it, not just in Canada but around the world.

We believe that there are better ways to do things, and that much of consumer behavior is driven by unconscious programs. Which is why we are out to change the way things are done and why we have adopted a number of different approaches to uncover the emotional as well as the rational, including psychoanalytics, semiotics, Bayesian statistical approaches, and new technologies like AI, VR, AVA.

Member of ESOMAR (European Society for Opinion and Marketing Research), MRIA (Marketing Research and Information Association)

Expertise

Our key areas of expertise are choice-based segmentation, discrete choice modelling, consumer equity, crowd intelligence, and design/user experience research in the beverage alcohol, gambling, cannabis, pharma/health care, and financial sectors.