- Founded in 1975
- 150 full-time Employees
- In the “Top 5″ of the French Market Research Companies
- Member of ESOMAR
Full sevice company with:
1,200 Interviewers Country-wide • Eight Area Supervisors • 200 CAPI • 700 CATI Stations
First company in France to be ISO 9002 certified (August 1995) • Conference Rooms with Video Facilities and Two-way Mirror
Structure & Contacts
National and Pan-European Fieldwork Coverage. Experienced Project Directors and Multilingual Staff.
All enquiries: Fernand Wiesenfield – Managing Partner • Cecile Plunian
Healthcare, Medical, Pharmaceuticals • Business to Business • Consumer Products • Technology and Telecommunications • Automobile and Automotive • Financial Services • Chemical and Energy • Public Sector • Transport and Traffic
Type of Research
Qualitative: Focus Groups • Mini-groups/ Triads • Creative Research • In-depth Interviews
Quantitative: Face to face Interviewing • Hall tests • Tracking Surveys • Telephone Surveys
Added-value ad hoc Research through Custom Made Methodologies and Operational Marketing Recommendations.
Strategic Research • Customer Satisfaction Measurement • Advertising Evaluation • Corporate Image Analysis specially in areas such as Brand Positioning and Market Contract Optimizations • New Product Developments