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Germany

IMR Institute for Marketing Research GmbH

www.imr-frankfurt.de

Background

  • Founded 1999
  • Member of ESOMAR (European Society for Opinion and Marketing Research)
  • Member of QRCA (Qualitative Research Consultant Association)
  • BVM Member (Bundesverband Deutscher Marktforscher)

Expertise

Sectors:

  • Consumer studies (Food & Beverage, Electronics, Games, Beauty sector and Pharmaceuticals and more)
  • Healthcare (Doctors, Nurses, Patients and more)
  • IT/Technology
  • Finance
  • Transport
  • General B2B

Methods:

  • Focus Groups (both offline and online) • In-depth • Bulletin Boards • Shop Alongs • CLT  • In-homes • Phone studies • Online • POS

Services:

  • Recruitment • Interviews • Moderation • Interviewing • Summaries/reports  • Programming

Resources

  • With are located at Frankfurt the finance capital of Germany
  • Our operations business provides Recruitment, F2F, CATI and Online Data Collection. We are both strong in the qualitative and in the quantitative sector
  • State of the art, Central Frankfurt Viewing Facility
  • Easy Access to facilities in Berlin/Hamburg/Munich/Cologne and other German cities

IMR Institute for Marketing Research GmbH
An der Hauptwache 11
60313 Frankfurt
Phone: +49-69-2972070
Fax: +49-69-29720779

Email:
Markus.Schaub@imr-frankfurt.de