MRI as an entity started its operation in June 1996

  • Global Research (Affiliation of over 20 Independent Agencies Worldwide),
  • ESOMAR (the Global Association of Marketing and Social Researchers),
  • MSPA (Mystery Shopping Providers Association)
  • PERPI (The Indonesian Association of Marketing Research Agencies)


  • Service Quality Exploration & Measurement, Customer Satisfaction & Loyalty Measurement, Usage, Attitude and Image Study, Concept, Product Testing, Ad Testing, Post Test, Tracking, Exploration Research with Focus Group Discussion (FGD) or Individual Depth Interviews (IDI), Ethnography Research
  • Fast Moving Consumer Goods, Automotive, Retail – General, Banking / Financial, Healthcare / Pharmaceutical, Telco, IT, Agriculture, Social

Desk Research: Explore Secondary/Available Data
Quantitative: Face to Face , Central Location/Hall, Observation, Mystery Shopping, Personal Interviews (door to door, etc), Telephone Interviews, Computer Aided Personal Interviews (CAPI), Computer Aided Telephone Interviews (CATI), Online Data Collection, Mail Survey, Diary Method
Qualitative: Focus Group Discussions, Personal Depth Interviews, Laddering Technique Interviews, Ethnography Interviews
Syndicated: Bank Service Excellence Monitor (BSEMsm), Bank Consumer Monitor (BCMsm), Consumer, Confidence & Consumer Behavior (Annually), Business Confidence (New), Tracking Study (on specific categories), Omnibus Survey, Lifestyle study of … kids, teens, adults, females and the golden age


  • Our own Fieldwork Department which covers more than 150 cities across Indonesia.
  • Field office: Jakarta, Surabaya, Bandung, Medan
  • Up to 10 CATI (expandable).
  • 500 Interviewers
  • 3000 Evaluators + per year
  • 25 Experienced Researchers
  • Our own Data Processing Department

Marketing Research Indonesia
(PT. Marsindo Konsult Prima)
Bidakara – 2, 7th Floor
Jl. Jenderal Gatot Subroto Kav. 71-73
Jakarta 12870
Tel: +62-21-8370 8767
Fax: +62-21-8370 8766

Jl. Tebet Raya No. 11 C-D
Jakarta 12810
Tel: +62-21-8314041
Fax: +62-21-8350114