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Philippines

PSRC

www.psrc.com.ph

Background

  • Founded in 1974
  • Founding member of MORES (Marketing and Opinion Research Society of the Philippines)
  • Member of ESOMAR

Expertise

Sectors:

  • FMCG (Food & Beverage, Personal Care, Home Care)
  • Telecommunications
  • Healthcare
  • Restaurants/Food service
  • Electronics and Consumer Durables
  • Automotive
  • Advertising and Media
  • Social and Opinion Research

Resources

The largest independent agency in the Philippines, with experienced researchers who know the Filipino consumer best

  • 45+ Quantitative Researchers, 15 Qualitative Specialists (including regional language speakers)
  • More than 300 interviewers, located in key areas nationwide
  • Quantitative (F2F, CAPI, Web-based Surveys at Central Location, Mystery Shops)
  • Qualitative (FGDs, IDs, Observations, Immersions, Ethnography, Workshops, Ideation)
  • 3 fully-equipped FGD rooms with viewing facilities
  • In-house Fieldwork, Editing, Coding, Data Entry and Processing, Advanced Analytics

PSRC
10/F OMM-Citra Bldg.
San Miguel Avenue,
Ortigas Center, Pasig City 1605
Metro Manila
Philippines
Tel: +632 638 4528
Fax: +632 638 4526

Email:
research@psrc.com.ph

For further information please contact:

Raul Esteban
rj.esteban@psrc.com.ph
Judy Mercado
judy.mercado@psrc.com.ph
Tina Reyes
tina.reyes@psrc.com.ph