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Ukraine

Research & Branding Group

www.rb.com.ua

Background

  • Founded 2006
  • Member of ESOMAR,
  • Member of Associated Global Market Research,
  • Member of Ukrainian Marketing Association.

Expertise

Advertising & Media • Automobile • Banking • Finance • Insurance • Cigarettes • Electronic • FMCG • Government • Petrol • Pharmaceutical and Healthcare • Telecommunications • Retailing etc.

Resources

  • 35 full-time Employees • 2 offices in Kyiv (capital) and Donetsk • 5 FGD studio: Kyiv, Donetsk, Kharkov, Lvov, Odessa • On-line FGD with own software • Call-center with 20 positions • Eye-tracking and analytic software using Tobii technology (T60, X120, Glasses) www.eyetracking.com.ua
  • On-line panel (Click-poll®) www.click-poll.com.ua
  • Mystery Shopping using own on-line resource www.m-shopping.rb.com.ua

Research Methodology

Quantitative:

  • Face to Face • Central Location Tests • CATI, CAPI, CAWI • PDA • Mystery Shopping • Omnibus

Qualitative:

  • FGD’s (online / offline) • IDI’s (online / offline) • Home visiting

Desk Research

Eye-tracking (T60, X120, Glasses)

Research & Branding Group
01103, Ukraine, Kyiv,
Av. Druzhby narodov, 12, of. 27a
Tel: +38 044 529 22 48
Fax: +38 044 529 22 84

Mr. Eduard Zolotukhin
Email:
zolotukhin@rb.com.ua