- We’re LRW. “so what?”® We’re here for one reason, to deliver analytic insight that creates business impact. By asking “so what?”® our team of highly experienced marketing, research and business consultants have been guiding the right decisions for more than three decades.
- LRW is the leading custom research company among the Global Top 25. We are focused on Actionability and Business Impact, and are recognized as the best of the global companies by an independent survey of research buyers.
- We have the size and resources of a Global 20 research provider with the agility and high-touch feel of a small boutique consultancy – allowing us to work more efficiently and provide better service than most of the other large research firms.
- Founded in 1973 by Arnie Fishman and managed by CEO Dave Sackman.
LRW has developed highly differentiated approaches to:
- Market Segmentation
- Brand Research
- Shopper Insights
- Product Development
- Innovative Qualitative Research