CEOP

BACKGROUND

• Founded 1984.
• Member of ESOMAR and MSPA.

COMPANY RESOURCES

• A full time staff of 30 people and 120 highly trained interviewers.
• Staff of professionals from different disciplines with
  broad experience in the international accounts management.
• 40 Geo-CATI stations working 7 x 24.
• Offices in Argentina and Uruguay.

COMPANY STRUCTURE

Managing Directors

• Guillermo Bendersky.
• Roberto Bacman.

Account Director

• Fabio Bendersky.

CONTACTS

For further information please contact Roberto Bacman or Guillermo Bendersky.

HEAD OFFICE

3 de febrero 1064 - CP 1426
Capital Federal
Buenos Aires
Argentina

Tel/Fax: (+54) 11 4313 8009
E-mail: ceop-gmr@ceop.com.ar

Web site: www.ceopglobal.com.ar

COMPANY DESCRIPTION

• Provides a complete research and consultancy service from problem definition
  to interpretation and opinion.
  
  
• Telephone interviews from Argentina into Latin American countries, the USA and Europe
• Bilingual interviewers (Spanish-English/ Spanish-Portuguese).
• Integral company, the main business areas are: Market Research,
  Media and Opinion.
• Expertise in Mystery Shopping…

FIELDS OF RESEARCH

Market Research

• Ad hoc qualitative and quantitative research.
  
  
• Advertising, pre and post testing.
  
  
• Product test.
  
  
• Brand image studies.
  
  
• Corporate image.
  
  
• Marketing segmentation.
  
  
• New product development.
  
  
• Marketing description studies.
  
  
• Sector studies.
  
  
• Customer satisfaction.

Media

• Habit studies.
  
  
• Special rating research.
  
  
• Exposition tests.
  
  
• Criteria of exposition to commercials.

Public Opinion

• Polls.
  
  
• Social and anthropological studies.
  
  
• Exit polls.
  
  
• Institutional image.
  
  
• Company's good standing rating.

EXPERTISE

Foods, tidbits and sweets, gastronomy, pots and pans, toiletries, laboratories, cosmetics, tobacco, paper industries, textiles, clothing, media airlines, cleaning products, advertising. Strong experience on beverages, banking and retailing markets, government agencies, non profit organizations, mass media, etc.

Mission Statement

Our professional mission is to cover all the needs on the research field of companies - national and international - organisations and institutions, providing reliable and useful information for decision-making and maintaining objectivity for the development of our conclusions and recommendations.

For this we must respond with commitment to understand the marketing problems of our clients, and, at the same time, to work with creativity and methodological severity for the implementation of each project. All this is carried out under the strict norms of confidentiality and transparency.