Portugal

APEME-Área de Planeamento e Estudos de Mercado, Lda.

BACKGROUND

  • Founded 1989
  • Member of ESOMAR (European Society for Opinion and Marketing Research), member of APODEMO (Portuguese Association for Opinion and Marketing Research Companies) and member of SPM (Portuguese Marketing Society)

COMPANY RESOURCES

An independent company offering full service:

  • Full time staff of 22 people, 7 consultants and 300 interviewers
  • Professional team of specialized researchers per Market Sectors
  • Meeting rooms equipped with one-way mirrors and internal video systems
  • Simultaneous translation system
  • One on one interviews and individual rooms with screen-sharing for internet studies
  • Video recording systems equipped with automatic cameras that allow for focus/zoom adjustments
  • Panel informatized on around 2500 consumers in Greater Lisbon
  • Network of suppliers with panels of consumers in the main cities around the country
  • Panel of Liberal Professionals, Heads of SMEs, Doctors and Pharmacists and Retailers
  • In-house editing, coding and data processing

COMPANY STRUCTURE

  • Chairman: Carlos Liz
  • Clients Director: Marina Petrucci
  • Research Director: Elsa Gervásio

CONTACTS

Av. Duque d’ Ávila, 26-3º
1000-141 Lisbon, Portugal
Tel: +351-21-358 34 80
Fax: +351-21-358 35 29

e-mail: apeme@apeme.pt
web site: www.apeme.pt

For further information please contact Marina Petrucci or Carla Gomes

AREAS OF RESEARCH

Studies about consumption: Products and Services

  • Basic studies. Attitudes and behaviours
  • Studies of image and positioning
  • Studies of customer satisfaction
  • Testing of marketing initiatives: concept, product, name, packaging and price
  • Advertising and promotion studies

Studies within industrial and corporate markets

  • Studies of geographical location for commerce, services and industry
  • Studies of distribution channels/prescription
  • Diagnostic studies of markets/segments

Socio-Political studies

  • Studies of positioning and image for politicians and political parties
  • Voter profiles
  • Motivations for voting. Political surveys
  • Sociological studies

Audits

  • Sales audits
  • Entry/exit counts
  • Mystery shippong
  • Observation of stores/linears

RESEARCH METHODS

Qualitative techniques

  • Group discussions/Focus Groups
  • Business dinners
  • In-depth individual interviews
  • Telephone interviews
  • Dual / Trial interviews
  • Interviews in residential environments
  • Monitored purchases
  • Observation
  • On-line group discussions/on-line focus groups
  • Individual on-line interviews
  • Workshops for generating ideas
  • Island games (or brand comparisons)
  • Car clinics

Quantitative techniques

  • Personal (face to face) interviews in the home of the interviewee, in-store or in a Test Hall
  • Telephone interviews (CATI and CAPI system)
  • Postal/self-completion questionnaires
  • Web surveys in URL’s, Portals, Sites or directly to postal addresses

MARKET SECTORS

  • Information technologies: Fixed and Mobile telecommunications, Internet, Interactive TV
  • Banking and Insurance: In-store banking, Private banking, Net banking, Retail banking
  • Distribution: General retail, Specialist retail, e-commerce, Wholesale market, Shopping Centres, Outlet shopping areas, Retail parks, Restaurants
  • Industry: Paints, Wood/Agglomerates, Textile/Clothing
  • Cultural and Leisure markets: Museums, Mega cultural events, Leisure parks, Schools, Universities, Social research centres
  • Health: Laboratories, health associations and government entities
  • Large-scale consumption: Foodstuffs, Drinks, Tobacco, Hygiene and Cleaning
  • Communication and Consultancy: Press, Television, Advertising and Communication, Design, Consultancy
  • Transport: Automobile builders and franchisees, Metropolitan, Post and delivery of documents and goods