Germany

IMR Institute for Marketing Research GmbH

www.imr-frankfurt.de

Background

• Founded 1999
• Member of ESOMAR (European Society for Opinion and Marketing Research)
• Member of QRCA (Qualitative Research Consultant Association)
• BVM Member (Bundesverband Deutscher Marktforscher)

Expertise

Sectors:

• Consumer studies (Food & Beverage, Electronics, Games, Beauty sector and Pharmaceuticals and more)
• Healthcare (Doctors, Nurses, Patients and more)
• IT/Technology
• Finance
• Transport
• General B2B

Methods:

• Focus Groups (both offline and online) • In-depth • Bulletin Boards • Shop Alongs • CLT  • In-homes • Phone studies • Online • POS

Services:

• Recruitment • Interviews • Moderation • Interviewing • Summaries/reports  • Programming

Resources

• With are located at Frankfurt the finance capital of Germany
• Our operations business provides Recruitment, F2F, CATI and Online Data Collection. We are both strong in the qualitative and in the quantitative sector
• State of the art, Central Frankfurt Viewing Facility
• Easy Access to facilities in Berlin/Hamburg/Munich/Cologne and other German cities