MRI - Marketing Research Indonesia

Jl. Tebet Raya No. 11 C-D
Jakarta 12810
Indonesia

Tel: +62-21-8314041
Fax: +62-21-8350114

Email: hpuspito@mri-research-ind.com ; mri@mri-research-ind.com

Web : www.mri-research-ind.com

For further information please contact Harry Puspito or Ermina Yuliarti

Background

MRI (MARKETING RESEARCH INDONESIA) - PT. MARSINDO KONSULT PRIMA - is a national marketing research organization which offers tailor made marketing research services and syndicated studies and report.

We help clients:

• To understand customer needs that impact their brand, product and service
• To identify target market and how to optimally position client’s product or service
• To asses the potential of a new product and help develop winning strategies for the brand
• To understand customer expectations, satisfaction and loyalty
  

• MRI as an entity starts its operation in June 1996 (June 12, 1996).
• A Member of ESOMAR and Aspac MSPA (Asia Pacific Mystery Shopping Provider Association)
  

Company resources

• 500 interviewers & over 2000 mystery shoppers (annually)
• 10 CATI stations (expandable)
• Two FGD rooms with viewing facilities
• 60 staff
  

Company structure

The agency is founded and managed by a team of experienced research professionals, and together they have over 70 years research experience.

Harry Puspito : President Director
Ermina Yuliarti : Managing Director
Eddy P. Kasdiono : Associate Research Director
Nakhrun Pahli : Research Manager
Dewi Aprillia : Research Manager
Farid Nuranshory : DP Manager
Doktrina Tehupeiory: Field Manager

Company description

Our vision:
“To be the first choice research agency for prominent national and multinational companies and organizations”

Our Mission:

We are dedicated to provide clients with:

• Insight for better profit
• Quality with integrity
• Service excellence for long term partnership

Our Values:
We develop ourselves through our values:

• C stands for commitment for what we do
• I stands for integrity in all our conducts
• T stands for teamwork
• I stands for innovative of way of thinking and working
• E stands for excellence in processes and outcomes

Services offered

Market Sectors:

We cover the following sectors:

• Finance
• Fast moving consumer goods
• Retail
• Healthcare/pharmaceutical/hospital
• Automotive
• Social
• Etc.
  

Custom Research Through:

• Desk Research
  • Explore secondary/available data.

• Quantitative:
  • Face to Face
  • Central Location/hall
  • Mystery Shopping
  • Personal Interviews (door to door, etc)
  • Telephone Interviews
  • Computer Aided Telephone Interviews (CATI)
  • Mail Survey
  • Diary Method
  • Observation

• Qualitative:
  • Focus Group Discussion
  • Personal Depth Interviews
  • Laddering Technique Interviews

Areas:

• Consumer research
• Business to business
• Usage & attitude studies
• Customer satisfaction & loyalty
• Service quality research
• Concept, product testing
• Pricing research
• Brand image study
• Corporate image study
• Advertising research
• Tracking studies
• Etc.

Syndicated Studies:

• Tracking Study (on specific categories)
• Omnibus Survey (Quarterly)
• Bank Consumer Monitor
• Bank Service Excellent Monitor (Annually)
• Consumer Confidence & Consumer Behavior (Annually)
• Lifestyle study of … kids, teens, adults, females and the golden age.