ISEO Marketing Research

BACKGROUND

• Founded 1967
• Member of NVvM
• Member of ESOMAR
• Member of WAPOR
• Member of AEMRI

COMPANY RESOURCES

Full service company with:

• own quantitative fieldforce of 1,000 well-instructed interviewers.
• own qualitative fieldforce, with 200 highly experienced interviewers.
• telephone capacity of 200 extensions.

COMPANY STRUCTURE

Directors - Ans Dubbeldam

Research Manager - Michel van Vuuren, Rogier Boehave

CONTACTS

• Andre Cohen

ISEO Office

Leiden 2300 AZ
PO Box 985
Netherlands

Phone: (+31) 71-5253838
Fax: (+31) 71-5253702

e.mail: a.coenen@rvbh.nl

FIELDS OF RESEARCH

Services

• attitude, motivation and image research.
• customer and employee satisfaction research.
• media and advertising research.
• export and international research.
• marketing and management consultancy.

Objects

• products, services, images

Branches expertise

• detergents and polishes.
• cars and fuel.
• pharmaceuticals and cosmetics, healthcare and body care.
• leisure and tourism.
• shopping and department stores.
• public services.
• banks and insurance.
• food, tobacco and drinks.
• advertising and information.
• automation and accountancy.
• energy and environment.

Techniques, instruments

• VIE® Photo-sort
• Kelly-grid, subjective clustering
• CUBE® Model
• Coran
• Asspat
• SCATT® Analysis
• TOMI® Mapping
• CRIN® Method
• BRAND EQUITY® Systems
• Laddering
• CRA, Cognitive Response Analysis

All techniques and instruments are covering aspects of:

POSITIONING and MARKET MODELLING