Romania Mercury
Research SRL
BACKGROUND
- Founded in 1992
- Member of ESOMAR and QRCA
COMPANY RESOURCES
- A full time staff of 50 people is currently employed. We have
developed an extensive network of 400 well-trained interviewers
and five area co-ordinators covering the entire country.
- A professional team of four full-time moderators composed of
qualified sociologists and marketing analysts.
- Professional focus group facility with sound proofed viewing
gallery and high quality audio-visual recording equipment and
simultaneous translation.
- In-house data processing, coding, and analysis.
COMPANY STRUCTURE
- Managing Director - Georgiana Nicodim
- General Manager - Michael Hunt
- Business Development Manager - Adina Nica
CONTACTS
95 Siret Street
1st Floor
District 1
783082
Bucharest, Romania
Phone: (+40) 2 -1-224 66 00
Fax: (+40) 2 -1-224 66 11
e-mail: contact@mercury.ro
web site: www.mercury.ro
MARKET EXPERIENCE
- FMCG
- pharmaceuticals
- household products
- automotive
- telecommunications
- media
- financial services
- construction
- agriculture
- industrial sectors
- non-governmental organisations
GEOGRAPHICAL SCOPE
Mercury Marketing and Research Consultants is specialised on the
Romanian market and has also experience in other countries such
as Republic of Moldavia, Bulgaria, Russia and FR of Yugoslavia.
QUANTITATIVE RESEARCH - CONSUMER & BUSINESS-TO-BUSINESS
Interviewing Methodologies
- Omnibus
- CATI (Computer Assisted Telephone Interviews)
- Hall Test
- Mall Intercepts
- Customer Satisfaction
- Mystery Shopping
Market Research Studies
- Perceptual Mapping
- Conjoint Analysis
- Brand Performance and Advertising Evaluation
- New product test
- Usage & Attitudes
- Price Sensitivity
QUALITATIVE CONSUMER RESEARCH
Interviewing Methodologies
- Focus Group
- In-depth interviews
- Paired Depths
- In-home Visits
Market Research Studies
- ADD+IMPACTÒ
- Attitudes and perceptions
- Purchasing decision making process
- Lifestyle of different consumer segments
- Advertising concept test
- Brand image, corporate image
- Employee research
Retail Research
- Store Check
- Distribution and Price Survey
- Outlet Census
Industrial Research
- Industry Studies
- Market Studies
- Distribution Analysis
- Competitor Analysis
- Marketing Strategies and Plans
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