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Spain
Instituto DYM
BACKGROUND
- Instituto DYM was founded in 1962. Since then we have kept
in the forefront of quality, innovation and actionability.
- Instituto
DYM is member of Esomar, Aneimo and the Staff Committe of Aedemo.
"Aneimo: Asociación Nacional Empresas de Investigación de
Mercados y Opinión".
"Aedemo: Asociación Española de Estudios de Mercado, marketing
y Opinión".
ISO9001 Certified.
COMPANY RESOURCES
- 47 fulltime employees.
- More than 35 recruiters for qualitative
samples.
- 170 phone interviewers.
- 400 personal interviewers.
- 10 zone coordinators.
- More than 15 supervisors.
- More than 45 codifiers.
- Four rooms with one way mirrors or TV
monitoring, Tape recording.
- Video Conference (TANDBERG).
CONTACTS
BARCELONA
Córcega 329, planta 4
08037 Barcelona, Spain
Phone: (+34) 93 415 20 20
Fax: (+34) 93 238 06 49
E.Mail mr@institutodym.es
MADRID
Núñez de Balboa, planta 2
28006 Madrid, Spain
Phone: (+34) 91 782 01 20
Fax: (+34) 91 564 24 82
E.Mail: madrid@institutodym.es
Web site: www.institutodym.es
For
further information please contact: Carlos Clavero, Carlos
Becker or Estefanía Clavero
COMPANY STRUCTURE
- General Director: Carlos Clavero carlos.clavero@institutodym.es
- Financial
Director: Miguel Lillo miguel.lillo@institutodym.es
- Madrid Office
Director: María Luján Marchetti ml.marchetti@institutodym.es
- Global RelationShip Coordinator:
Estefanía Clavero estefanía.clavero@institutodym.es
Instituto
DYM is a full service agency for ad-hoc quantitative
and qualitative market and opinion research.
FIELDS OF RESEARCH
Our technics in quantitative research are the
following:
We work in all the field of social and market research, especially
in:
- Consumer Research.
- Adverstising Research.
- Producto Research.
- Pharma Research.
- Business to Business Research.
- Sociological & Political
Research.
- Distribution Research.
- Retailing Research
Field Work Areas:
- P.A.P.I
- C.A.T.I
- H.A.P.I
- C.A.P.I
Our own quantitative products:
TAIC: Pre-Test of original advertisement
with different versions for
T.V, Radio, Press Magazines etc...with finished material or in rought: storyboards,
animathic etc.
MONITOR CL: Post- Test for promotional or
advertising campaign
MONIOR CT: Tracking
of the central variables of
a product
communicational
advertising.
DYM ADVERTISING: Research orientated
to communicational advertising
analysis
SEPTO: A system for sensibility
analysis of prices and other
atributes of
the product.
CS2: A system to analyis the
satisfaction of the consumer
and to control
the programTQM (Total Quality
Management)
SENSORY DYM: Sensory analysis
and optimisation of flavour
and fragances
VISIOMETRIA DYM: Visibilit
analysis of graphic materials
throgh tachitoscopical
techniques
OMNIBUS DYM: Individuals, Women,
Men, Housewives, older than
65 years old,
Children from
6 to 15 years olf.
CONJOINT DYM: System for the
customer behaviour prediction
under the
market changes.
CATEGORY DYM: Observation
and understanding for the
costumer
behaviour in the
sales point.
Is important to
emphasize the
Personal Interview
Survey:
OMNIBUS DYM: The
personal interview survey
(P.A.P.I) with more
than 35 years of
experience in Spain.
Instituto DYM would like
to underline the field research:
DYMPHONE: Is
Instituto DYM´s
field department for telephone
interviews (C.A.T.I) All
thing in its organization
are thought
for high quality data collection.
At present
Instituto DYM have
an instalation with 100 stations (C.A.T.I)
QUALITATIVE RESEARCH
Instituto DYM have a technical Qualitative Department integrated
by psychologists and sociologists with wide experience and specialized
in motivational research.
We apply to each project the most suited techniques:
- In deep interviews
- Focus Group
- Brainstorming
- Role Playing
- Minigroups
- Projective Tests
- Ethnographic Technics
Our Own Qualitative Products are:
BASIC: Studies
on consumer motivation for specific behaviours and attitudes.
The objective is to know the consumer jargon associated to product
consumption and related activities mostly for communication
purpose.
COMMUNICATION ANALYSIS: Studies on advertising copies for any media
whatever the finishing degree.
EXPLORA: Studies oriented to obtain a general overview
of questions or markets for which there is no previous
information
available.
SCENARY: Studies to analize consumer reactions to new marketing
ideas in communication, promotion , packaging, prices,
distribution.
CREATIVE: Studies for idea generation, where cosumer are
push to a creative tension and confrated to their latent
needs, in order
ideas can arise and should serve for marketing improvement.
META-IMAGE: Analysis of symbolic and emotional components
of a brand personality, mainly those that are hidded by
rational barriers.
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