|Bangkok, Thailand– British Chamber of Commerce Thailand (BCCT) and Thailand Marketing Research Society (TMRS) held the Half-Day Workshop on Market Research to share experience and knowledge about how to market the business in Thailand and to reaffirm the readiness of Thai business in terms of Generations, Thai Narratives, Media habits, and Retail trends in a year of 2020.
||Speakers from Thailand Marketing Research Society (TMRS), Bibliosexual, Stamina Asia, and Custom Asia and attendees on a BCCT Half-Day Workshop (Market Research)
||Nicha Tanskul, Managing Director, Custom Asia addressed the media habit and media consumption through the evolution of technology to maximize and understand the in-depth needs of media consumption. She mentioned that globalization has been contributing to our world today on technological development in particular.
To foresee the trend of media consumption of customer, she demonstrated how business approaches the customer with media such as social media, music, podcast, TV, and etc. The data found that smartphone usage increases at 85%, Tablet increases at 61.2%. While TV Streaming also increases at 64.3%. Computer, on the other hand, decreases significantly. Moreover, VR Technology is also interesting. It sits at 57% in Japan and 62% in India. She summarized that we have to target the market trend and contribute social change just in time.
For Media Enquiries: Pinnara Pintu 02-649-9799 (Personal Assistant to MD at Custom Asia)
BUSINESS REVIEW organized the 5th Centenarian Brands Awards to mark the staying
power and contribution to the economy of select companies.
The Organizing Committee of leading professionals from the Retail, Communications and Manufacturing sectors, presented the Bronze Award to GLOBAL LINK, in recognition of the company’s 30-year presence and active development in the marketing research
The CEO of GLOBAL LINK Constantine Sigalos commented: “Our aim during these 30 years was to offer top quality, innovative problem-solving research. We are proud to have achieved these objectives by investing in people, technology and building long term relationship with our clients and our people. The trust of our clients is the strongest
incentive for GLOBAL LINK to carry on for the next 30 years!”
Our members have worked together to produce a global study on heathy eating habits, which is a follow up to the Healthy Eating study produced in 2017. Please click here for a copy.
Global was pleased to have a booth at ESOMAR 2019 in Edinburgh this September. We enjoyed reconnecting with our partners from 23 countries across the world, as well as meeting many new people at the booth. We are already looking forward to ESOMAR 2020, which will be held in Toronto, Canada!
Global was delighted to be present at the Berlin Congress and it was a great opportunity to talk to researchers about using and/or joining our network as well as affording the opportunity to talk about our latest project, Global Media Usage. Please click here for a brief summary, but further information is available via your local partners or email@example.com
Please click here for our 2018 Autumn Newsletter
Global was pleased to be part of ESOMAR’s 70th year celebrations, and thank you to everyone who came to visit our stand. Congratulations also to our lucky I-pad winner!
Please click here for the Autumn Newsletter 2017
Click here to read a summary of a really insightful project conducted by a number of our members on the topical subject of Healthy Eating in 2017
Global enjoyed participating at the ESOMAR Congress in New Orleans where we were delighted to catch up with old friends and meet new contacts. Congratulations if you were lucky enough to win one of our bottles of Champagne!!