Business Development Research Consultants

BACKGROUND

• Founded 1991
• Member of ESOMAR

COMPANY RESOURCES

With over 60 full time staff, the BDRC Group is a full service agency with its own large 200 station CATI resource operated through Perspective, a wholly owned subsidiary. BDRC are especially noted for research in finance, tourism, travel and leisure, hotels and telecoms.

The company recognises the need to integrate research with the realities of the clients’ world, and research findings are always reported with a view to the business needs of the client

COMPANY STRUCTURE

• Dr Cris Tarrant - Chief Executive
• Roger Donbavand - Director
• Richard Sheldrake - Director (MD of Perspective)
• Ivor Stocker - Non Executive Chairman

CONTACTS

Kingsbourne House
229-231 High Holborn
London
WC1V 7DA

Tel : 0044 (0) 20 7400 1000
Fax : 0044(0) 20 7405 4778

E-mail : mail@bdrc.co.uk
Web Site: www.bdrc.co.uk

For further information please contact Cris Tarrant, Richard Sheldrake (CATI, online) or Roger Donbavand (other). Alternate contacts are Ger-Jan van der Maten (CATI, online) and Katie Vosper (other)

SPECIALISATIONS

• Advertising
• Brand Building
• B 2 B
• Concept Testing
• Consumer
• Customer Satisfaction
  E-Commerce
• Employee Research
• International
• NPD
• Pricing
• Usage and Attitude
  

BDRC is the UK licensee for ZMET (Zaltman Metaphor Elicitation Technique), the groundbreaking methodology that uniquely reveals the deep universal metaphors that unconsciously shapes consumer choice and behaviour

MARKET SECTORS

• Automotive
• Catering/Hospitality
• Charities/Voluntary
• Events/Conferences
  Finance/Investment
• Government/Local Authority
• IT
• Insurance
• Internet/New Media
• Public Services/Utilities
• Retail
• Sport/Leisure/Arts
• Telecoms
• Transportation
• Travel/Tourism

SERVICES OFFERED

• Full Service Agency
• Research Design
• Consultancy
• Qualitative Research
• Quantitative Research
• On Line Research
• Telephone Interviewing
• Syndicated Studies
• Multivariate Stats and Modelling
• Semiotics
• Tracking
• Web Usability

BDRC- Visionary insight through dynamic market research