Thailand Custom Asia Co., Ltd.
BACKGROUND
- Founded 2004
- . Member ESOMAR, Thailand Marketing Research Society
COMPANY RESOURCES
Custom Asia provides a comprehensive range of consultancy services in Customer and Brand Strategy. We have brought together a highly experienced team of consultants with a shared vision:
- Helping our clients to better understand their customer
- Helping our clients to better understand their brand
The two principals of Custom Asia, Sukit Tanskul and Iain Bell, together have more than 60 years of consultancy and research experience.
- 25 full time staff
- 210 field interviewers
- Our own internal Field, data Processing and Analysis services
COMPANY STRUCTURE
CEO: Sukit Tanskul
Director: Yuvadee Srisawasdi
Senior Consultants:
Nicha Tanskul
Pattranooj Seangchan
CONTACTS
For further information please contact: Sukit Tanskul
1168/33, 16Fl.
Lumpini Tower,
Rama 4 Road,
Thungmahamek,
Sathorn,
Bangkok
10120
Thailand
Tel: (+662) 649-9799
Fax: (+662) 649-9788
e-mail: info@c-asia.com
www.c-asia.com
SERVICES OFFERED
Qualitative Research
- Ethnography
- Focus Groups
- Depth interviews
- Creative Workshops
Quantitative Research
- Face to Face
- Telephone (CATI)
- Central Location
- Observation
Our qualitative consultants are highly trained in the use of a range of projective techniques to ensure that we fully explore emotional as well as rational consumer motivations and brand relationships
Our quantitative consultants bring data to life by using a variety of analysis tools such as Cluster Analysis, Perceptual Mapping, Conjoint Analysis and Choice Modeling
Our Ethnography consultants are fully trained in the use of this exciting approach to analysing consumer behaviour, lifestyle and needs.
FIELDS OF RESEARCH
Our experience covers the full range of Consumer and B2B markets, with particular emphasis on:
- Automotive
- Banking & Finance
- Computers & Information Technology
- FMCG
- Household Appliances
- Leisure & Lifestyle
- Personal Care
- Pharmaceuticals
- Travel & Tourism
- Telecoms
SPECIALISATIONS
- New Product Development
- Advertising Strategy Development
- Product Testing
- Brand Image
- Brand Equity
- Usage & Attitude Studies
- Lifestyle
- Corporate Image
- Customer Satisfaction & Loyalty
- Mystery Shopping
- Employee Attitudes
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