Demanda

Rua da Consolao, 1992- 3o./4o.floors
So Paulo -SP
Cep 01302-001 Brazil
Phone: (+5511) 3218 8000
Fax: (+5511) 3231 4500

Mr. Silvio Pires de Paula silvio@demanda.com.br
Mr. Gabriela de Paula Prado gabriela@demanda.com.br
General e-mail demanda@demanda.com.br
www.demanda.com.br

BACKGROUND

• Founded 1967
• Member ESOMAR, MRA, ABEP, SBPM , EPHMRA

COMPANY RESOURCES

Recognized quality in market research, all over the world.
Since 1967, the name DEMANDA has been associated with excellence in market research. In the last 39 years, the company has delivered over 4,900 research projects for more than 800 companies and government agencies.

RELIABILITY
DEMANDA is the natural choice for market research services in Brazil. Our permanent staff includes experienced professionals qualified in Administration, Psychology, Engineering, Advertising, Marketing, IT and other specialties; and with experience in areas such as manufacturing, banking, education, , information technology, food and beverages, and human health.
Staff qualified to provide you with full support in all stages of a project.

INNOVATION
DEMANDA provides your organization with the latest, up-to-date methodologies, software and equipment. We work regularly for clients from all over the world, conducting studies in Brazil and elsewhere, through a network of correspondents in all over the world.
Effectively helping clients develop their markets.

SERVICE
With the structure of a full service research agency, DEMANDA has in-house resources necessary for conducting all phases of a study, including interviewer training rooms, rooms for focus groups, interviews and product testing, a CATI (Computer Assisted Telephone Interview) system, CAPI (Computer Assisted Personal Interview) equipment, a department for data preparation and processing with special software. DEMANDA utilizes one-way mirror rooms for focus groups, as well as FOCUS VISION rooms that enable connection of your study with anywhere in the world, in real time.
DEMANDA helps clients to define market problems in the most appropriate way.

TRANSPARENCY
All DEMANDA research projects are conducted in compliance with the International Code of Practice in Social and Market Research of CCI and ESOMAR, and with the Code of Ethics of ABEP and MRA.
Clients are invited to monitor their studies so that they can be sure of transparency in our procedures, and also to ensure fulfilment of all project requirements.
In each new study, we at DEMANDA strive to exceed all the expectations of our clients, whilst maintaining total confidentiality and high ethical standards.

MARKET RESEARCH SERVICES

Export Opportunities
International Research
Financial Research
Price Studies
Brand and Image Studies
Government Studies
Human Resource Development
Trade Fair Research
Employees Satisfaction
Marketing Consulting
Human Health Care Research
Educational Research
Omnibus Study - Demanda Express
Customer Satisfaction
Market Evaluation and Opportunities

CLIENTS

Some of our clients over the last few years.

COMPANY PERSONNEL STRUCTURE

Managing Directors:
Silvio Pires de Paula
Rui Francisco Oliveira de Paula

Project Directors:
Ana Perptua Botas
Hellen Rose Garcia

Project Managers:
Sylvia Borba
Ana Amlia Eufrasio
Kelly Kane Hashizume
Gabriela Praddo
Dense Mutal

Finance Manager:
Luis Tadeu Bhn