Mercadeo Planificado S.A.

BACKGROUND

MERCADEO PLANIFICADO is one of the leading marketing research agencies operating in Central America, experienced in co-ordinating multi-country research projects in Guatemala, El Salvador, Honduras, Belize, Nicaragua, Costa Rica and Panama.

• Founded 1987
• Executives are members of ESOMAR
• Member of AMA
• Member of MRA
• Member of AAPOR

COMPANY RESOURCES

Full service company with:

• Own quantitative team of 200 well-instructed interviewers throughout Central America
• Own qualitative team, with 5 highly experienced moderators
• In-house data processing, SPSS
• Solid operations in all major cities of Central American markets
• Focus group facilities available in all major cities of Central America

CONTACTS

MERCADEO PLANIFICADO, S. A.
Centro Comercial Géminis 10
Torre Norte, Piso 14, Oficina 1413
Guatemala City, Guatemala.

Tel +(502) 2335 2885
Fax+ (502) 2335 2883

Website: www.mercaplan.com

For further information please contact:

Rossell Alexander Bustillo – Research Executive: rossell@mercaplan.com
Lucia Galvez – Research Executive:lucia@mercaplan.com

FIELDS OF RESEARCH

• Product Development
• Pantry Checks
• Retail Tracking
• Advertising Research
• Usage & Awareness / Attitudes Studies
• Omnibus Service
• Qualitative Research
• Fieldwork
• Mistery Shopping
• Public Opinion Polling
• Customer Satisfaction
• Media Research

AREAS OF EXPERTISE

• Home Care Products, Soaps and Detergents
• Cars and Oil products
• Pharmaceuticals and Cosmetics, Healthcare and Body Care
• Shopping and Department Stores
• Public Services
• Banks and Insurance
• Foods
• Carbonated Soft Drinks, Juices and Alcoholic Beverages
• Advertising and information
• Newspapers
• Telecommunication Services

OUR STRENGTHS

• Multi-Country Coordination
• Ad hoc research (both Qualitative and Quantitative)