Szinapszis Market Research & Consulting

1145 Budapest, Szugló u. 9-15., Tel: + 36 1 4221634, Fax: +36 1 4221633
4026 Debrecen, Csemete u. 20., Tel: +36 52 537470, Fax: +36 52 531309

Balázs Kertész – Managing Director
Mobile: +36 30 2896688
e-mail: kertesz.balazs@szinapszis.hu

www.szinapszis.hu

BACKGROUND

• Founded in 1998
• Full service provider
• 35 full-time Employees
• The leading independent Market Research company in Hungary
• 2 offices in Budapest (capital) and Debrecen
• Member of ESOMAR, PMSZ (Association of Hungarian Market Researchers)
• MSZ EN ISO 9001:2009 certificate
• Net turnover in 2010: 1.5 million €

CORE COMPETENCIES

Szinapszis is the primary provider of pharmaceutical and healthcare researches in Hungary. Have special local knowledge and well prepared experts, experience of more than a decade. Our three core competencies are flexibility, quality and innovation. We are highly experienced in providing field work services for foreign lead agencies, but also managing multi-country studies in Eastern-Europe.

COMPANY RESOURCES

• Experts on several fields: economists, sociologists, politologists, medical doctors, juristic doctor, IT specialists.
• Library and webshop of own papers and studies on the pharma market
• Focus group studio in Budapest, with online streaming and simultaneous translation
• Call-center with 30 positions
• Voxco is used in both CATI and CAWI and for hybrid researches
• Complete database of Hungarian MDs, pharmacists and other HCPs, both offline and online
• Access to the IMS (pharmaceutical sales) database in Hungary
• Szinapszis Online Health Panel
• Access to the largest general online panel in Hungary (over 150,000 members)
• Eye-tracking and analytic software using Tobii technology
• Online qualitative techniques using world-wide providers (visionslive, 2020research, webex etc.)
• Mystery Shopping daughter company using Checkersoft technology

MARKET RESEARCH SERVICES

• Brand awareness, equity, perception, tracking and mapping researches
• Sales effectiveness studies (MedRepControl™ and PharmaRepControl™- branded products)
• Corporate image and equity
• Product launch researches
• Price sensitivity researches (with PSM or conjoint models)
• Creative testing with or without eye-tracking
• Web usability studies
• B2B and expert researches in all fields
• Customer satisfaction studies
• Employee satisfaction studies
• Online bulletin-Boards
• Ethnographics
• Accompanied Shopping Trips
• Mystery Shopping, Mystery Calls, Online MS, POS tracking
• Desk researches
• Consulting

CLIENTS

Some of our clients over the last few years:

• Pharmaceuticals: AstraZeneca, Bayer, Boehringer-Ingelheim, Bristol-Myers-Squibb, Egis, MSD, Novartis, Novo Nordisk, Nycomed, Pfizer, Recktt Benkiser, Richter, Roche, sanofi-aventis, Servier
• Other healthcare providers: Numil, SCA
• Bank and finance: MKB, OTP Bank, Volksbank
• Commerce and FMCG: Baumax, SPAR, Deichman, Philip Morris
• Agencies: IMS, Cegedim, PMR, IWD, SKIM Healthcare

COMPANY PERSONNEL STRUCTURE

Managing Director:
Balázs Kertész, kertesz.balazs@szinapszis.hu

Key account manager:
Krisztián Laczkó: laczko.krisztian@szinapszis.hu

Research director:
Katalin Kiss: kiss.katalin@szinapszis.hu

Qualitative director:
Csilla Bán: ban.csilla@szinapszis.hu