India
Market Xcel Data Matrix Pvt. Ltd
New Delhi (Corporate Office)
F-18, LGF, Lajpat Nagar – 3, Ne Delhi – 110024.
Ph.: +91 11 42343500 Fax: +91 11 41325150
Mumbai
409, Sai Siddhi, Senapati Bapat Marg,
Dadar (W), Mumbai – 400 028
Kolkata
502, 26A, Hindustan Park,
Gariahat, Kolkata – 700 029
For further Information please contact
R. Vishal Oberoi at vishal@market-xcel.com
Background
2005 registration - registered as private limited company
2005 year of birth - as a full service research agency
2005 membership - ESOMAR
2004 membership - Market Research Society of India (MRSI)
2000 year of birth - as a Fieldwork & Data Tab Agency
Company Resources
- Research - 15 (Research Director to Analysts)
- Moderators - 20
- Field Supervisors - 22
- Support Staff - 09
- CATI Stations - 15
- Interviewers - 250
Key Contact/People
R Vishal Oberoi International Business vishal@market-xcel.com
K P Singh International Business kpsingh@market-xcel.com
Key Research Domain
Industry Service
- Advertising & Media
- Agriculture
- Automobile
- Banking/Finance/Insurance
- Consumer
- Health Care
- Travel & Tourism
- Social/ Rural
- Industry and Business
- Technology
- Telecommunications
- Political
Study Types
- Usage & Attitude
- Brand Health
- Brand Equity/Track
- Customer Loyalty
- Market Segmentation
- Customer / Employee Satisfaction
- Lifestyle Study
- Product / Concept Test
- Ad Test
- Market Entry / Feasibility Test
- Retail audit
Methodology
Quantitative
- Pen/Pencil & Paper - Face to Face Surveys PAPI
- Central Location Tests (Offline/Online)
- Gang Surveys
- CATI
- CAPI
- CAWI
- Web Surveys
- Mystery Shopping
Qualitative
- FGD’s
- IDI’s
- Ethnography
- Observations
- Shop-alongs
- Vox-Pops
Desk Research
Statistical Analysis
- Data Tabs (SPSS/ASCII/Excel / …any other)
- Frequency and Cross Tabs
- SWOT Analysis
- Cluster Analysis
- Conjoint Analysis
- Regression and Correlation Statistical Analysis
Services Offered
Quantitative
- Instrument Design
- Data Collection
- Data Entry
- Data Analysis
- Report
Qualitative
- Instrument Design
- Recruitment
- Moderation
- Analysis
- Report
Desk Research
Statistical Analysis
- Data Tabs (SPSS/ASCII/…any other)
- Data Tables
Other
- Survey Programming (CATI/CAWI)
- Facility Hiring
- Audio/Video arrangements
- Video Editing (Presentation Clips for Questions Required)
- Simultaneous Translator (Any Indian or Foreign Language)
- Transcription
- Incentive Arrangements
Note: We provide the above services in any combination and at any stage as per the client’s requirement. 
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