MRI - Marketing Research Indonesia

Jl. Tebet Raya No. 11 C-D
Jakarta 12810

Tel: +62-21-8314041
Fax: +62-21-8350114

Email: ;

Web :

For further information please contact Harry Puspito or Ermina Yuliarti


MRI (MARKETING RESEARCH INDONESIA) - PT. MARSINDO KONSULT PRIMA - is a national marketing research organization which offers tailor made marketing research services and syndicated studies and report.

We help clients:

  • To understand customer needs that impact their brand, product and service
  • To identify target market and how to optimally position client’s product or service
  • To asses the potential of a new product and help develop winning strategies for the brand
  • To understand customer expectations, satisfaction and loyalty


  • MRI as an entity starts its operation in June 1996 (June 12, 1996).
  • A Member of ESOMAR and Aspac MSPA (Asia Pacific Mystery Shopping Provider Association)

Company resources

  • 500 interviewers & over 2000 mystery shoppers (annually)
  • 10 CATI stations (expandable)
  • Two FGD rooms with viewing facilities
  • 60 staff

Company structure

The agency is founded and managed by a team of experienced research professionals, and together they have over 70 years research experience.

Harry Puspito : President Director
Ermina Yuliarti : Managing Director
Eddy P. Kasdiono : Associate Research Director
Nakhrun Pahli : Research Manager
Dewi Aprillia : Research Manager
Farid Nuranshory : DP Manager
Doktrina Tehupeiory: Field Manager

Company description

Our vision:
“To be the first choice research agency for prominent national and multinational companies and organizations”

Our Mission:

We are dedicated to provide clients with:

  • Insight for better profit
  • Quality with integrity
  • Service excellence for long term partnership

Our Values:
We develop ourselves through our values:

  • C stands for commitment for what we do
  • I stands for integrity in all our conducts
  • T stands for teamwork
  • I stands for innovative of way of thinking and working
  • E stands for excellence in processes and outcomes

Services offered

Market Sectors:

We cover the following sectors:

  • Finance
  • Fast moving consumer goods
  • Retail
  • Healthcare/pharmaceutical/hospital
  • Automotive
  • Social
  • Etc.

Custom Research Through:

  • Desk Research
    • Explore secondary/available data.
  • Quantitative:
    • Face to Face
    • Central Location/hall
    • Mystery Shopping
    • Personal Interviews (door to door, etc)
    • Telephone Interviews
    • Computer Aided Telephone Interviews (CATI)
    • Mail Survey
    • Diary Method
    • Observation


  • Qualitative:
    • Focus Group Discussion
    • Personal Depth Interviews
    • Laddering Technique Interviews


  • Consumer research
  • Business to business
  • Usage & attitude studies
  • Customer satisfaction & loyalty
  • Service quality research
  • Concept, product testing
  • Pricing research
  • Brand image study
  • Corporate image study
  • Advertising research
  • Tracking studies
  • Etc.

Syndicated Studies:

  • Tracking Study (on specific categories)
  • Omnibus Survey (Quarterly)
  • Bank Consumer Monitor
  • Bank Service Excellent Monitor (Annually)
  • Consumer Confidence & Consumer Behavior (Annually)
  • Lifestyle study of … kids, teens, adults, females and the golden age.