Market Test Plc

BACKGROUND

• Founded 1995.
• Main office in Sofia.
• Member of ESOMAR.
• Member IAA.

COMPANY RESOURCES

Full service company with:

• 35 employees.
• 200 interviewers country-wide.
• 30 area supervisors.
• Database information.

CONTACTS

• Ivaylo Bogomilov

ADDRESS

6 Septemvri St. N4, 2 floor,
Sofia 100
BULGARIA

Tel/Fax: (+359 2) 981 53 27
               (+359 2) 981 77 56
               (+359 2) 981 33 79
               (+359 2) 988 27 29
               (+359 2) 988 27 49

Website: www.mtest.bol.bg
e-mail: office@mtest.bol.bg

FIELDS OF RESEARCH

SERVICES OFFERED

Consumer Research

• awareness, usage, attitude research.
• imagery research.
• customer satisfaction.
• media and advertising research.
• advertising monitoring.

Business-to-Business Research

• corporate imagery studies.
• customer satisfaction.

OBJECT

• products, services, images.

Quantitative Research

• face to face interviewing.
• hall tests.
• tracking studies.
• telephone surveys.
• omnibus with sample of 1200 cases.
• consumer market research.
• media research.

Qualitative Research

• focus groups with simultaneous translation and video tapes dubbed in English.
• in depth interviews.
• ad testing, concept testing.

SECTORS

• food & drink.
• fuel & lubricants.
• pharmaceutics & cosmetics.
• banks & insurance.
• advertising research.
• media research & ad monitoring.

OUR STRENGHTS

• qualitative research.
• ad hoc research.