Italy
M.P.S.
- Marketing Problem Solving s.r.l
BACKGROUND
- Founded 1989.
- 18 full time employees.
- 700 interviewers.
- Member of ESOMAR (European Society for Opinion and Marketing
Research), AISM (Italian Association for Marketing Studies) and
ASSIRM (Italian Association for Opinion and Marketin Research
Companies).
M.P.S. is a full service independent company offering services
tailored to the clients' needs.
M.P.S. is made by a group of market research specialists who have
derived their experience from both the Clients' and the Agencies'
side of the business, over the last 15 years.
The company is owned by its managing director and is experienced
in operating in a flexible and creative way at the various levels
of business problems, providing high quality services ranging from
fieldwork only to data processing and reporting.
M.P.S. provides co-operation in multicountry projects and co-ordination
of international research throughout Europe and in all major markets
using contacts established over the years of practice.
COMPANY STRUCTURE
- Managing Director - Mr. Antonio Di Marco Pernice
- International Research - Ms Cristiana Valenti
M.P.S. OFFICE
VIA G. ROSA, 28
24125 BERGAMO
ITALY
Tel: +39 035 42.12.311
Fax: +39 035 42.12.312
web site: www.mpsresearch.it
email: c.valenti@mpsresearch.it
STRENGTHS
- National fieldforce constantly trained and supervised by company
executives
- In-house editing, coding, data entry, analysis and tabulation
(Quantum, Quanvert, SPSS, and original software packages created
by M.P.S.).
- MPS CALL (original software): CATI system for telephone interviews.
A team of 80 interviewers have been specially trained for this
purpose.
- MPS TOUCH (original software): CAPI system for face-to-face
interviews. Surveys are conducted through a network of 60 last
generation Pentium portable PCs providing video and audio high
quality.
- Tailor-made and customised approach as well as client orientation.
- Punctuality in results delivery and cost effectiveness.
- As a member of GLOBAL MARKET RESEARCH, M.P.S. is associated
to qualified partner firms in Europe, North and South America,
and Far East.
OPERATIONAL FIELDS
Clients of M.P.S. operate in the following areas:
- food
- pet food
- chemicals and cosmetics
- household appliance
- health care, optical industry
- publishing activity
- radio networks
- sports equipment
- stationery
- advertising agencies
- distribution channels
- customer satisfaction
- industrial products
- car industry
- financial services
- telecommunication
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