REACH MASS

The Levant (Lebanon, Syria, Jordan) and Arabian Peninsula.

BACKGROUND

• Founded 1983
• 25 full time employees
• Member of ESOMAR

COMPANY RESOURCES

• 250 interviewers on a regular basis, covering Lebanon, Syria, Jordan, United Arab Emirates, Saudi Arabia, Kuwait.
• Five offices: Lebanon, Syria, United Arab Emirates, Jordan, Saudi Arabia.

COMPANY STRUCTURE & CONTACTS

All enquiries for the Levant:

• Joseph Khoury or Ketty Bared
  Tel: +961 5 456 623
  Tel: +961 5 456 171
  Fax: +961 5 459 369
  e-mail: infodep@reachmass.com
  Web: www.reachmass.com

All enquiries for the Kingdom of Saudi Arabia:

• Samir Tass or Shaghaf Abu Samra
  Tel: +966 2 284 3499
  Fax: +966 2 284 3488
  e-mail: info@reachnajd.com.sa
  Web: www.reachmass.com

All enquiries for the United Arab Emirates & other Gulf Countries:

• Suhail Shaikh
  Tel: +971 6 572 2636
  Fax: +971 6 572 4009
  e-mail: reach@reachmass.ae
  Web: www.reachmass.com

SECTORS

• FMCG products
• Durables
• Automobile & Automotive
• Technology and Telecommunications
• Public Sector
• Social Research
• Media Research

TYPES OF RESEARCH

Qualitative:

• Special skills in projective techniques and semiotics.

Quantitative

Feature products:

• Research into Arab Motivation: RAM, a social trends monitor.
• BEAM© : Brand Equity & Affinity Measurement.
• ICOM© :A system for Integrated Communications Management.
• Promotest: A tool for testing promotions.
• Price sensitivity measurements.

BRANCHES OF EXPERTISE

• Consumer Mind Investigation.
• Brand evaluation.
• Communication value and impact measurements (Media, Advertising, Communication Channels).
• Pricing.
• Mystery Shopping.
• Multicountry Research Coordination.