Poland Research
& Marketing Group
BACKGROUND
- Founded in 1998
- Member of ESOMAR
COMPANY RESOURCES
- 5 full-time employees
- 12 area supervisors
- 300 interviewers
- In-house data-processing
CONTACT
Managing Director: Gordon Coulson
Agata Lanska-Sarnowska
ul.Zgoda 9 m 18
00-018 Warszawa
Poland
Tel: (48-22) 826 49 14
Tel/Fax: (48-22) 827 44 53
email: rmg@rmg.biz.pl
web: www.rmg.biz.pl
TYPES OF RESEARCH
- Concept testing
- Product testing
- Advertising pre-testing
- Pack pre-testing
- Pricing research
- Marketing-mix testing
- Usage and attitude studies - including segmentation
- Customer satisfaction
- Business to business
- Retailer attitudes
- Retail distribution checks
- Media
- Financial
- Desk research
TYPES OF INTERVIEWING
Quantitative
- Face to face (in-home, in-hall, in work place, in-street)
- Telephone
Qualitative
- Group discussions (standard, mini, extended)
- Depth interviews
Product fields include
- Food
- Drinks (beverages, soft drinks, alcohol)
- Confectionery
- Savoury snacks
- Cigarettes
- Household cleaning
- Women's toiletries
- Men's toiletries
- Banking services
- Oral hygiene
- OTS medicinal products
- Cars
- Magazines
- Outdoor advertising
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