Romania Mercury Research
95 Siret Street,
1st FloorDistrict 1, Bucharest 012152
Romania
Tel: + 40 21 224 6600
Fax: + 40 21 224 66 11
E-mail: contact@mercury.ro
Web: www.mercury.ro
For further information please contact Ioan Simu or Ingrid Lambru
Background
- Founded in 1992
- Member ESOMAR, AMA, QRCA
Company Resources
- Full range of research services
- 20 full- time research consultants, dedicated team for each economic sector
- 50 full-time employees
- 75 CATI stations
- Nationwide interviewers network
- Focus Group facilities (one way viewing room)
- Face to face, Telephone, and Internet data collection
Company Structure
- General Manager: Ioan Simu
- Client Service Director: Ingrid Lambru
Company Description
- Mercury Research is the largest fully independent market research company in Romania.
- It has 16 years of proven experience on the market and it is among the top market research agencies in Romania.
- Mercury Research is a full service market research company that offers quantitative and qualitative research, media research, business to business research, and retail research.
- The team of consultants is highly specialized in each economic sector: FMCG, Financial, Automotive, IT& Telecommunication, Media, Healthcare, Social Research
Fields of Research
- FMCG
- Durable Goods
- Media
- Financial
- Automotive
- IT& Telecommunication
- Healthcare
- Social
Types of Research
- Quantitative Research
- Face to face in home interviews
- CATI
- Central Location/ Hall Tests
- Exit Interviews
- Online Research
- Qualitative Research
- Focus Groups
- In-depth Interviews
- Pair – depth Interviews
- In Home Visits
- Assisted Shopping Trips
- Recruitment
Research solutions
- add + impact®
- audience measurement
- brand equity
- concept testing
- customer satisfaction
- communication tracking
- gp watch
- qualitative research
- mystery shopping
- mercury omnibus
- package testing
- patient research
- pricing research
- product testing
- res!com
- TGI® Romania
- Strategic research (U&A)
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