Strategic Focus Research & Consultancy Ltd

BACKGROUND

• Founded 1996
• Full service market research company based in Hong Kong and conduct both qualitative and quantitative market research projects in Greater China & Asia Pacific region
• We are a company with great passion in delivering the best quality marketing research services to our clients.
• Our expertise starts from the designing of innovative research to generating insights to delivering value.
• We are committed to understand the objectives of our clients, embracing them as our own and recommending the best and most effective research methodology in reaching the objectives.
• Through the years, we have worked with blue-chip multi-national clients and have also helped leading advertising agencies and renowned international marketing research consultants/ specialists to perform research studies within Greater China and the Asia Pacific Region.
• Member of ESOMAR, AGMR

COMPANY RESOURCES

Full service company with:

• 10 full-time employees with over 80 part-time interviewers and 150 recruiters
• One telephone centre with over 50 lines and an observation room for clients to listen
• 2 focus group rooms via one-way mirror with full video and audio equipments
• 3 dedicated qualitative researchers conducting 70+ focus groups annually and able to moderate groups in English, Cantonese and Putonghua
• In house data collection, editing, coding and data tabulation

COMPANY STRUCTURE

• Director and Founder: David Hui
• Associate Director: Pui Kwan Lo
• Research Manager: Winnie Poon

CONTACTS

For further information please contact David Hui/ Pui Kwan Lo

21/F, Tung Sun Commercial Centre
194-200 Lockhart Road
Wanchai
Hong Kong SAR

Tel: (852) 28327861
Fax: (852) 28327861

David's e-mail: davidhui@strategicfocus.com.hk
Pui Kwan's e-mail: kwan@strategicfocus.com.hk

Web site: www.strategicfocus.net
To hear what clients say about us: http://www.strategicfocus.net/sf_what.html

MARKET SECTORS

• Airline
• Alcoholic beverages (beer, cognac, whisky, pre-mixed, liqueur, rum etc...)
• Baby infant formula
• Beverages
• Biotechnology
• Condiments
• Confectionery
• Electronics (Home and Personal Electronics)
• Finance (Banking, Insurance and Investments)
• Healthcare
• Information Services
• Information Technology
• Internet
• Magazine (Gossip magazine, weekly, monthly leisure and business publications)
• Media
• Oil
• Newspaper
• Personal care products
• Pharmaceutical
• Sports Apparel
• Tobacco
• Transportation

Areas of Specialization

• Advertising Research
• Brand Positioning Research
• Brand Image Evaluation
• Customer Satisfaction Survey
• Employee Satisfaction Survey
• Ethnography Research
• Mystery Shopping
• New Product Development Research
• New Concept Development Research
• Opinion Research
• Packaging Research
• Problem Resolution Survey
• Product Test
• Usage & Attitude Study

TYPES OF RESEARCH

Qualitative Research

• Focus groups (Full and Mini groups)
• Triads
• Friendship Pair
• Depth interviews (in person and phone)

Quantitative Research

• Telephone interviewing
• Web based
• Face-to-face via:
  • Street intercept
  • Hall test
  • Van test
  • Location intercept
• Mail survey

Observational

• Mystery shopping
• Accompanied shopping

Research Targets

• Consumers
• B2B
• Professionals (Doctors, Lawyers, Engineers)
• Employees