CONTACTS PROFILES LOCATION OF GLOBAL MEMBERS NEWS
 
 
 
 
Spain

Castelló Veintitrés, S.L.

Background:

  • Founded 1996
  • Member of ESOMAR
  • Member of AEDEMO

Our key objective is for our clients to consider us as their Spanish partner.

Castelló Veintitrés provides market research service, not simply services. This service is based on flexibility and innovation, allowing us to tailor our approach to the specific needs of each project.
We believe in personalized service and a close-knit relationship with our clients to provide quick responses and practical solutions.

Our commitment consists in rigour, quality and transparency in everything we do.

The Castelló Veintitrés team is dedicated to offering reliable and professional market research, adapting a global perspective to our local market to work in partnership with our customers.

Company services and resources:

An independent company offering full service:

  • Nationwide market research services for qualitative and quantitative projects
  • Qualitative Research Services and Resources
  • Internal recruitment with excellent show rates
  • State-of-the-art viewing facilities
  • FocusVison video conferencing or video streaming
  • Experienced, international, bilingual moderators
  • Simultaneous translators experienced in market research projects
  • Superior client services and catering
  • Flexible output options from verbal debriefs to full reporting with strategic recommendations

Quantitative Research Services and Resources

  • Nationwide network of experienced interviewers and mystery shoppers
  • Internal CATI stations
  • Internal CAPI units
  • Online Surveys or CAWI
  • Nationwide network of central locations for pre-recruited or street recruited interviewing
  • Sensory test facilities for food and drinks or sniff tests
  • Exit interviewing in store location
  • Mystery shopping or store auditing nationwide
  • Flexible output options from completed questionnaires or raw data to strategic reporting

Company structure

• Founder and President: Marisa Sampé
• International Director: Victor Valen
• Research and Production Directors: Alma Vara de Rey and Inmaculada Rodríguez

Contacts:

Calle Castelló, 23 – entreplanta
28001 Madrid, Spain
Tel: +34 – 91-435-9985
Fax: +34 – 91-435-6438

e-mail: international@salascastello23.com
Website: www.salascastello23.com/index_en.htm

For further information please contact Victor Valen


AREAS OF RESEARCH

Our researchers have ample experience in a wide range of sectors working on consumer and B2B projects. Some of the key sectors of expertise include:

  • Advertising and Media
  • Automotive
  • Agricultural
  • Banking, Finance and Insurance
  • Computers, IT and Telecommunications
  • Cosmetics and hygiene
  • FMCG
  • Household Appliances
  • Pharmaceuticals and Healthcare
  • Travel and Tourism

RESEARCH METHODS

Qualitative techniques

  • Standard group discussions or mini-groups
  • Extended creativity groups
  • Friendship or conflict groups
  • In-depth interviews
  • Paired depths or friendship depths
  • Triads
  • Ethnographic observations
  • Web usability tests
  • Online groups
  • Car or appliance clinics

Quantitative techniques

  • Personal: Pen-and-paper, computer assisted (CAPI) or web-based (CAWI)
    • Street-Intercept: for short questionnaires or exit interviews
    • In-Home: random route or pre-recruited – including in-home product tests
    • Central Location Tests: street-intercept, pre-recruited or gang surveys – including product and sensory testing
  • Online Surveys
  • Telephone: Pen-and-paper or computer assisted (CATI)
  • Postal Surveys