Ukraine Research & Branding Group
BACKGROUND
- Founded in 2005
- Full service ad hoc agency
- Member of ESOMAR
At the moment Research & Branding Group includes:
- R&B RESEARCH – organizing and conducting marketing and sociological researches
- R&B BRANDING – creation of brands, brand elements, positioning and promotion strategy
- R&B ELECTION – diagnostics of socio-political situation in Ukraine / regions, developments of election campaign strategies, analysis of risks of political investments
COMPANY RESOURCES
- Over 50 full-time employees
- Two telephone centers with 20 CATI stations
- About 500 field interviewers
- More than 1000 mystery shoppers
- On-line resource for FGD
- 70 PDA with special software
- Eye-tracking
- Special software for mystery shopping / mystery calling
- Data tabulation, coding and advanced analytics
COMPANY STRUCTURE
CONTACT INFORMATION
of. 27a, 12 Druzhby narodov av.
Kyiv, Ukraine 01103
Phone: +380 (44) 529 22 84
Fax: +380 (44) 529 22 48
WEB SITES:
www.rb.com.ua
www.click-poll.com.ua
www.eyetracking.com.ua
FIELDS OF RESEARCH
Market Sectors:
- Retail
- Financial
- Healthcare
- Package Goods
- Telecommunications
- Entertainment & Media
- Automotive
- High-tech
- Food Service
- Advertising
- Pharmaceuticals
- Health and Beauty Aids
- Electric Utilities
- Publishing
- Consumer Electronics
Areas of Specialization:
- Strategic Research
- New Product Development
- Marketing Communications
- Brand Equity/Development
- Customer Satisfaction
- International
- Market Segmentation
- Conjoint
- Discrete Choice
- Ideation
- Modeling and Forecasting
TYPES OF RESEARCH
Quantitative:
- Face-to-face
- Telephone (CATI)
- Central location/hall test
- On-line panel (click-poll.com.ua)
- Mystery Shopping / Mystery calling
Qualitative:
- Focus Groups
- Depth interviews (in person and phone)
- On-line focus-groups
Innovative:
- Eye-tracking research
- PDA research
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