Validata

BACKGROUND

• Founded 1990
• Member of ESOMAR

COMPANY RESOURCES

Full service company with:

• Quantitative fieldforce with affiliates in 35 regions of Russia and the countries of CIS and Baltics.
• 1,300 fully trained interviewers.
• Qualitative fieldforces in all required regions.

COMPANY STRUCTURE

• President: Masha Volkenstein
  
• Research Director: Sasha Primakova

CONTACTS

For any information contact Masha Volkenstein/Sasha Primakova

Validata Office

Malyi Tolmachevsky per 1
Moscow
Russia
119017

Tel: (7-495) 721 28 98
Fax: (7-495) 721 28 99

e-mail: office@validata.ru
www.validata.ru

FIELDS OF RESEARCH

• Consumer marketing research
• Market segmentation
• Attitude
• Motivation and image research
• Advertising and packaging research
• Tracking of Advertising
• Opinion research: social, opinion and political surveys

METHODS OF RESEARCH

Quantitative Research

• Urban and rural Russian population omnibuses (samples 1,500 or 2,000).
• Ad hoc quantitative surveys.

Qualitative Research

• Focus groups with simultaneous translation and video reports dubbed in English.
• Focus groups in all regions in the local language if needed.
• "Electronic" focus groups using computer device for fixation of emotional reactions.
• In-depth interviews.